Omnichannel marketing director/Email marketing consultant.
ABN AMRO needed to improve the customer experience in the email marketing channel. For reasons that they were limited by the technical capabilities of the online banking environment. And they still heavily relied on postal communication.
Marketing automation implementation and roll-out
We implemented the marketing automation solution at the Retail division and rolled it out to the other divisions, where some 150 employees are working with the tooling on a daily basis.
To enable and enhance further personalization in the email communication we implemented integrations between the marketing automation platform and their central CRM and campaign systems.
Customer journey optimization
Besides facilitating straightforward email newsletter and promotional send-outs I also advised on customer a.k.a. buyer journey optimization to ensure higher conversion rates towards requesting quotations and new products.