We saw room for a new type of partner in the Salesforce ecosystem. A marketing partner instead of a pure technical implementation partner. With a focus on helping brands to define their strategic roadmap as the basis for implementation. With the aim to optimize the customer experience and boost the marketing ROI.
A strong and distinctive brand proposition is the basis for success. With the ‘Brand House’ model as the methodology I defined the ‘WHY’ and the ‘HOW’, including the core brand values as the fundament for everything we do in marketing and communication and as input for the futher creative brand development.
Simultaneously, I developed the market proposition, the ‘WHAT’ with a discription of Penfield Digital’s product and service portfolio, the USPs as opposed to other Salesforce partners in the ecosystem and our default ‘client engagement ‘ approach.
Brand style guide & website
Both the brand and market propositions were input for the development of the brand style. Contemporary, with a distinct, creative signature. With the brand style available I had an agile team develop the website in e relatively short timeframe. And wrote the copy myself.