Renault | CRM and loyalty marketing strategy for an immersive buyer en customer experience

Role

Omnichannel marketing director/CRM strategy consultant.

Situation

Renault was spending a large part of their yearly marketing and communication budgets on leads, more or less neglecting their existing customers. With a lack of customer engagement and actions to turn first-time Renault buyers into loyal customers.

Achievements

A strategic CRM plan, ready for implementation

I developed a strategic CRM plan with an implementation roadmap for Renault to start seizing the opportunities that come with an infrastructure enabling structured lead nurturing and keeping Renault buyers and drivers engaged throughout the post-purchase and loyalty phases.

Results
  • A pragmatic strategic CRM strategy and implementation roadmap.
Competencies
  • Digital transformation
  • Marketing strategy
  • CRM
  • Loyalty marketing
  • Omnichannel marketing
  • Big data/artificial intelligence
  • Marketing automation
Operating territory

The Netherlands

Period

2009