The challenge
The complex playing field of digital transformation.
Digital transformation is complex. Success depends on the right blend of strategy, operations, and IT. Crucial to drive customer experience and sustainable growth. Still, a struggle for many.
There’s plenty of reasons why. To name a few: no clear ambition. Lack of a value-based roadmap. Leaning on technology as the silver bullet. The gap between marketing and IT.
The business impact: budget overruns. Project delays. Business cases at risk. Risk aversion regarding tech investments. Your competitive position in jeopardy.
The solution
A skilled co-pilot who will fix it for you.
Mastering strategy, operations, and IT, I empower organizations for pivotal digital transformation and so, help them drive effective marketing, improved customer experience, and sustainable growth.
My recipe is a tried and tested playbook: simplifying complexity. Creating pragmatic plans and structure. Securing value-based implementation and optimization.
For whom? CEOs, CMOs, and leadership teams of ventures with growth ambitions: Scale-ups, SME/Mid-market companies and private equity (PE)-owned and family businesses.
The result
Faster growth in results and operational efficiency.
I put the customer first. Strengthen strategy to execute. Implement and scale the marketing technology. And optimize operations, ensuring maximum adoption. Think of:
- Higher brand engagement and revenue through increased brand preference and loyalty.
- Stronger results in CRM and loyalty marketing, e-commerce, and omnichannel brand communication.
- More satisfied customers and stronger top-level KPI contribution with an integrated way of working across all business areas.
- Improved ROI on technology investments and smoother scaling of marketing technology.
Portfolio
The results of my work: Successful transformations. Effective marketing. Efficient operations. And faster growth.
May these stories inspire you and imagine what I can do for the growth of your organization and brand. See meer werk.
Consultancy
Interim Management
& Fractional Leadership
See the Cadillac case.
The digital transformation challenge
Digital transformation isn’t just complex — it’s high risk. According to the likes of McKinsey, 70–80% of programmes fail. That means delays, budget overruns, and missed expectations. And suddenly, the hard questions hit:
• Will we stay on budget?
• Can we still justify the business case?
• Is hyper-personalisation getting pushed (again)?
• Will scaling back loyalty really drive the growth we forecasted?
• Is customer experience still just a buzzword — and what does that mean for our market share?
Truth is, digital transformation is never just about tech. It’s a long-term play where strategy, IT, people, processes, change and communication are tightly interwoven.