The challenge
The complex playing field of digital transformation.
Digital transformation is complex. Success depends on the right blend of strategy, operations, and IT. Crucial to drive customer experience and sustainable growth. Still, a struggle for many.
There’s plenty of reasons why. To name a few: no clear ambition. Lack of a value-based roadmap. Leaning on technology as the silver bullet. The gap between marketing and IT.
The business impact: budget overruns. Project delays. Business cases at risk. Risk aversion regarding tech investments. Your competitive position in jeopardy.
The solution
A skilled business partner that will fix it for you.
Mastering strategy, operations, and IT, I empower organizations for pivotal digital transformation and so, help them drive effective marketing, improved customer experience, and sustainable growth.
My recipe is a tried and tested approach: simplifying complexity. Creating pragmatic plans and structure. Securing value-based implementation and optimization.
I put the customer first. Strengthen strategy to execute. Implement and scale the marketing technology. And optimize operations, ensuring maximum adoption.
The result
Faster top-/bottom-line growth and operational efficiency.
Taking my pragmatic, hands-on approach on digital transformation comes with clear benefits and rewards. Think of:
- Increased brand preference and loyalty, i.e. higher engagement and revenue.
- Stronger CRM, omnichannel and e-commerce, and brand communication performance.
- Integrated way of working across business areas with efficient operational processes.
- Improved ROI on technology investments and smoother scaling of customer tech.
- Engaged/invested employees capable to deliver on customer experience promises.
Portfolio
the results of my work: Successful transformations. Effective marketing. Efficient operations. And faster growth.
May my work inspire you and imagine what I can do for the growth of your organization and brand. See more work.
Interim
Change
& Program
Management
Explore the Cadillac case.
With over 25 years of hands-on experience — actively contributing to numerous programs, projects, and campaigns — and an open, curious mind, I have built different, related specializations. That makes me a credible partner to help businesses and NGOs drive results in the complex arena of customer experience and digital transformation.
I combine strategic thinking with a strong execution mindset. I get things done, as strategy without execution remains just a dream. The real magic — business growth — happens in day-to-day practice. In my roles, I’ve often worn multiple hats, including those of program manager and delegated product owner. I have worked with family-owned businesses, private equity portfolio companies, and established (inter)national brands and creative/digital agencies.
My areas of expertise:
- Digital transformation
- Marketing
- Customer experience (CX)
- Employee/candidate experience (EX)
- CRM & loyalty
- E-commerce
- Brand communication
- Marketing & business operations