The challenge
Digital transformation and marketing: the growth engines.
If you’re serious about scaling, you have two levers: marketing to create demand, and digital transformation to deliver on it. Simple to say. Tough to nail.
Execution falters when strategy, operations, and tech don’t align.
Transformation always impacts people and processes. And success hinges on a tight integration of strategy, operations, and IT. That drives customer experience and, ultimately, sustainable growth.
Most digital transformations fail. Yours doesn’t have to.
Why do so many stall out? Common pitfalls include:
- No clear ambition or North Star
- No value-driven roadmap
- Tech mistaken for a silver bullet
- Overhyped vendor promises
- Siloed KPIs killing cross-functional collaboration
- The eternal rift between Marketing and IT
The result? Failure. And that seriously hurts.
The consequence
A failed transformation gums up your growth engine.
Transformation journeys often come with migraines. You feel it in blown budgets, delays, painful write-offs, and growing risk aversion. The questions come fast:
- Can we still hit our budget?
- Is the business case still alive?
- Is hyper-personalisation delayed again?
- Will cutting loyalty kill the growth we promised?
- Is CX just a buzzword?
- Are we downsizing our exit expectations?
Suddenly, your bold growth targets feel out of reach.
McKinsey and Forbes say it. And chances are, you’ve seen it yourself: 80% of transformations fail. The good news? 20% succeed. And you can be one of them.
It’s not luck. It’s sharp decisions and firm direction, turning complexity into a punchy plan for growth.
The solution
A senior co-pilot with a proven playbook steers the course.
Growth-hungry companies need more than tech partners. They need real-world expertise that bridges marketing, operations, and IT. That’s where I come in.
The TrueNorth Transformation Trail: built for sustainable growth.
This is not theory. It’s a battle-tested, straightforward approach that:
- Connects the dots between strategy, operations, and tech.
- Ensures technology delivers on promise.
- Focuses on improving customer and brand experience.
- Delivers growth in revenue and efficient processes.
- Aligns transformation with your brand DNA.
Get it done. On-brand. On-target. On time.
I’ve led transformations at local, European, and global scale. Across industries. In the trenches. No buzzwords. No BS. Just outcomes. Ready to lead where others stall?
Portfolio
Work that pays off: Successful transformations. Effective marketing. Efficient operations. Faster growth.
Customer stories for inspiration. Imagine what I can do to drive growth for you and your brand. See more work.
Consultancy
Interim Management
& Fractional Leadership
See the Cadillac case.
Complexity of marketing and digital transformation in the experience era.
Marketing today is brutal. Whether you’re selling to people or businesses, it’s all about customer experience. And let’s be honest, it’s a buzzword. Fluffy. Overused. Still unclear to many.
But in practice, customer experience comes down to three inseparable things:
- Marketing – How well you perform across areas like brand communication, CRM/loyalty, and e-commerce.
- Operations – How seamlessly your organisation supports customers throughout their entire journey.
- Technology – How effectively your tech stack enables both marketing and operations to deliver.
I help companies cut through the noise and turn siloed efforts into one sharp, on-brand experience. Built to convert, scale, and stick.