Empowering companies and brands to succeed.

It’s all about tangible results through

decisive execution based on an

actionable, well-supported strategy.

Mijn werk voor Pets Place.

Hundreds of programs, projects, and campaigns

I bring extensive experience working with national and international companies and brands in B2C, D2C, and B2B. Whether as a core team member, from the agency side, or as an interim professional, I’ve successfully led hundreds of programs, (digital) projects, and omni-channel campaigns.

A wealth of experience and best practices

I bring a wealth of experience and best practices across marketing, marketing communications, CRM & loyalty, e-commerce, and digital. Quality is guaranteed—especially when it comes to the overarching areas of customer experience and digital transformation.

20 Different industries in B2C, B2B, and D2C

My experience spans 20 industries, including FMCG, CPG, retail, fashion, sports, automotive, aviation, professional services, supply chain, and manufacturing. Want to hear more about one of these cases? Call me at +31 6 41 54 56 78 or email me at gerben@buschbriarbackwood.nl.

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“Gerben was instrumental in designing a global brand process enabling marketing to create and deploy campaigns to support the business and strengthen the brand.”
Helene Abel HansenCMO @ Stokke

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Stokke

Transformation to a data-driven, customer-centric way of working, resulting in better global brand and activation campaigns.

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Pets Place

Significant growth achieved through the development and implementation of a loyalty strategy and program within just 7.5 months.

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Nederlandse Loterij

A decisive approach to build a well-supported agile CRM team, a customer experience GTM, and a pragmatic digital transformation.

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Tommy Hilfiger

Engaged members of the European Tommy Hilfiger Club loyalty program contribute 100s of millions in additional revenue.

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Royal IHC

An E-commerce self-service portal for dredging ship spare parts and a customer mindset foster loyal clients.

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Blokker

A clear project roadmap as a foundation for omni-channel and e-commerce growth, leading to an enhanced customer experience.

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ARTIS | Amsterdam ZOO

From customer journey mapping and an ICT assessment to a strategy focused on loyal customers and engaged sponsors.

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Marel

An IT/ UX assessment with an implementation roadmap as the driver for inbound marketing execution and CX optimization.

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Cadillac

A European CRM strategy and omni-channel campaigns driving customer experience and growth in conversions, sales, and loyalty.

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IBM/Nedlloyd

A digital transformation program strengthening competitiveness through operational cost reduction and supply chain transparency.

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Nike TEAM

An additional e-commerce revenue stream via a personalized, interactive brochure while maximizing partnership value through brand activation.

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Beequip

A pragmatic growth strategy focuses on delivering an optimal Beequip experience throughout the entire customer journey.

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Nat. Postcode Loterij

Through smart campaign automation, email marketing contributes to member growth and 28% of new lottery ticket sales.

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Rijks Museum

A data-driven marketing and communication strategy to stimulate repeat visits and enhance the omni-channel visitor experience.

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Pon Automotive

More leads and an enhanced customer experience before and after purchase through data-driven conversion optimization.

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Bugaboo

A global e-commerce strategy and roadmap drives D2C sales while rewarding retail partners for their sales efforts.

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Rabobank

Data-driven, sensory banking helps customers realize their personal financial goals in an innovative way.

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Praxis

Leveraging data-driven email marketing and a CRM strategy to increase conversions and create a personalized DIY experience.

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Grolsch

Omni-channel brand activations and a loyalty program pivot brand perception and drive market share growth.

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Vacanceselect

A refreshed brand, a new CRM back-end, and a strategy focused on inspiration drive revenue growth in a declining market.

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Telfort / O2

An integrated operational end-to-end process enhances the customer experience and improves campaign performance.

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KLM Cargo

A global pricing tool and reciprocal contract policy leads to more successful bids and shorter aircraft turnaround times.

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Commodore

A pragmatic and smart setup of the logistics organization ensures smooth execution in supply chain operations.

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Empowering companies and brands to succeed.

It’s all about tangible results through

decisive execution based on an

actionable, well-supported strategy.

Hundreds of programs, projects, and campaigns

A wealth of experience and best practices

20 Different industries in B2C, B2B, and D2C

Stokke

Pets Place

Nederlandse Loterij

Tommy Hilfiger

Royal IHC

Blokker

ARTIS | Amsterdam ZOO

Marel

Cadillac

IBM/Nedlloyd

Nike TEAM

Beequip

Nat. Postcode Loterij

Rijks Museum

Pon Automotive

Bugaboo

Rabobank

Praxis

Grolsch

Vacanceselect

Telfort / O2

KLM Cargo

Commodore

Family business, PE-owned firm or an established (inter)national brand? Looking for growth or in need of a solid digital transformation? Ready to accelerate the execution of your plans or require temporary support? Call or WhatsApp me at +31 6 41 54 56 78. Or drop me an email.