Develop an improvement plan that, upon implementation, will boost sales in the webshop, marketplace, and physical stores, while aligning with e-commerce market growth.
Execution
Intake
- Leadership alignment: Conducted discussions with members of the executive team to sharpen expectations.
Analysis
- Stakeholder interviews: Held one-on-one conversations with all key stakeholders across the organization to identify pain points, concerns, and areas for improvement.
- Expert reviews: Performed expert evaluations on various components and channels, including: e-commerce (website, marketplace, and external platforms), customer journeys, SEO, visual and user experience design, email, loyalty app, data and IT infrastructure, marketing team structure, and internal collaboration processes.
Results
- Delivered a value-driven transformation and improvement program with clearly defined, budgeted projects and priorities.
- Established a foundation for accelerated e-commerce growth, improved customer experience and brand perception, enhanced data infrastructure, and optimized marketing automation campaigns.
- Developed an operating model for the marketing team that better aligns with organizational needs.