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Versatile co-pilot who delivers on

strategy with concrete results.

I sharpen strategy, implement marketing and customer

technology, and improve operational effectiveness.

Experience

The value of experience? Knowing what works — and what doesn’t. By staying ahead in the field, I’ve grown into a well-rounded, versatile marketer. Here’s what you can call me for:

  • (Data-driven) marketing
  • Growth & Marketing strategy
  • Customer experience (CX)
  • Brand Experience (BX)
  • Digital Transformation
  • Customer Relationship Management (CRM)
  • Loyalty, acquisition & retention
  • Brand communication
  • Product marketing (GTM)
  • E-commerce
  • Leadership
  • Marketing operations
  • Business operations
  • Team development

Experience that proves its value in today’s demanding era of experience and transformation.

Soft skills

Achieving results takes more than just operational and technical know-how. Who you are as a person plays a big role in success. Here’s what clients and colleagues say about working with me:

  • Strategic thinker
  • Pragmatic doer
  • Critical thinker
  • Analytical
  • Solution-oriented
  • Committed & loyal
  • Empathetic
  • Proactive
  • Energetic
  • Creative
  • Communicative
  • Connector
  • Skilled in stakeholder management
  • Flexible
  • Adaptable
  • Cross-functional leadership
  • Cross-cultural leadership
  • Big-picture perspective
  • Strong attention to detail

Playbook

I help you bring clarity, sharpen focus, and execute your strategy. With clear priorities and results-driven execution — creating value where marketing, operations, and IT meet.

The benefits:

  • Immediate operational impact
    – I hit the ground running.
  • Backed by a proven, no-nonsense digital transformation playbook
    –  focused on value creation, growth, and scalability.
  • Strong execution power – turning strategy into concrete, measurable results.
  • A clear focus on brand and customer experience
    – customer first.
  • Understanding of tech and organizational impact
    – across customer-driven B2C and B2B, as well as tech-led environments.
  • Operational excellence
    – because transformation always affects your processes.

Clients say I always deliver quality
and results. Real value for money.

Your rewards

In execution

  • A comprehensive approach.
  • Seamless alignment between marketing and IT (MarketingOps).
  • A clear, value-driven roadmap.
  • Hands-on management of internal and external partners.
  • Transparent communication across all levels—from C-suite to operations.

Top-line

  • Marketing campaigns that resonate better.
  • Loyal customers who are highly engaged, buy more, and more often.
  • Higher conversion rates both online and in-store.
  • A brand with a consistent customer, employee, and candidate experience.
  • Marketing and consumer technology that delivers on promise.

Bottom-line

  • Better performance insights (KPIs/OKRs).
  • More efficient marketing operations (operational excellence).
  • An agile way of working across all business areas.
  • Unlocked growth potential for your teams and individual team members.
  • Freed up CX/marketing budget from a cleaned-up ICT landscape.