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Reflections on digital transformation and customer experience marketing

Now and then I reflect on developments and trends in the marketing profession. Sharing my thoughts on customer experience, service design, marketing automation, CRM, e-commerce, the value of data, and digital transformation.

Quote: The most powerful touchpoint of all is the subconscious.

Leslie Zane

Treat your customers as your next prospects and lead generation will turn out a lot more rewarding.

Gerben Busch

Marketing automation creates a better customer experience. Your brand is in the end what's making customers stick.

Gerben Busch