Marketing complexity is at an all-time high. Because customer—or better yet, brand—experience touches every part of your organization. In today’s omni-channel world, nearly every department is customer-facing: Marketing, Sales, Customer Service, Operations, IT, Finance, and HR (through employee and candidate experiences). Whether it’s marketing, brand communication, CRM, or e-commerce, every facet matters.
With my extensive experience at the intersection of marketing, operations, data, and technology, I understand these challenges deeply—and I have some valuable insights to share.