In their book “Exploring strategy” Johnson, Scholes & Whittington highlight 7 deadly sins that cause…
Gerben BuschDecember 14, 2022
Now and then I reflect on developments and trends in the marketing profession. Sharing my thoughts on customer experience, service design, marketing automation, CRM, e-commerce, the value of data, and digital transformation.
Customer experience is increasingly important to create a bond with your customers. To ensure you…
Gerben BuschDecember 15, 2020
The 3rd episode of a sequel by Dutch periodical Adformatie and research agency DVJ about…
Gerben BuschNovember 24, 2019
Marketers and marketing communication professionals have embraced the opportunities that come with marketing automation at…
Gerben BuschNovember 3, 2019
There are believers who claim that B2B buying behavior has drastically changed over the past…
Gerben BuschOctober 11, 2019
In her post called “Best-of-Breed or All-in-One marketing software, which serves you better?” Kath Pay…
Gerben BuschJuly 11, 2019
In their quest for the holy grail – rendering tailored brand experiences to individual customers…
Gerben BuschJanuary 28, 2019
Earlier this week I attended an Adobe event on what seemed to be the platform…
Gerben BuschNovember 7, 2017
Big Data. Trending topic in the marketing arena for some years now. Encouraged by an…
Gerben BuschOctober 23, 2017
The happy flow. Offering visitors, leads, and customers an intuitive customer journey that matches their expectations…
Gerben BuschSeptember 13, 2016
Fokker what? Fokker Services. A brand that is not familiar among the wider public. Still…
Gerben BuschAugust 12, 2016
After the lively discussions during the DDMA meet-up 'The balancing act revisited' on November 7…
Gerben BuschSeptember 9, 2011