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Shining the spotlight on the expansive world of marketing.

Marketing complexity is at an all-time high. Because customer—or better yet, brand—experience touches every part of your organization. In today’s omni-channel world, nearly every department is customer-facing: Marketing, Sales, Customer Service, Operations, IT, Finance, and HR (through employee and candidate experiences). Whether it’s marketing, brand communication, CRM, or e-commerce, every facet matters.

With my extensive experience at the intersection of marketing, operations, data, and technology, I understand these challenges deeply—and I have some valuable insights to share.

Quote: The most powerful touchpoint of all is the subconscious.

Leslie Zane

Treat your customers as your next prospects and lead generation will turn out a lot more rewarding.

Gerben Busch

Marketing automation creates a better customer experience. Your brand is in the end what's making customers stick.

Gerben Busch