As the former leader in mobile banking, Rabobank aims to reclaim its No. 1 position. Help us develop a strategy to achieve this, as our internal project team has struggled to find a solution.
Execution
Business and digital transformation
- Current project status analysis: Analyzed a large volume of project documentation to gain an initial understanding of the project’s standing.
- Scenario development: Through an agile working method in close collaboration with Rabobank’s project team—and as part of a small strategic team—we developed four strategic scenarios in just 14 days.
- Development of the preferred scenario: The chosen scenario was further developed in detail: Rabobank Senses. The Financial Sense. A strategic, data-driven concept that uses both internal and external data (e.g., market and stock developments) to help customers achieve their financial goals.
- Strategic rationale: We created a demo of Rabobank Senses to visualize the strategic rationale. After presenting it to the project team, we presented it to the Rabobank NL Executive Board, which gave a convincing “go” for further development.
- Proof of Concept: The demo was then developed into a Proof of Concept with 10 different customer journeys for one of Rabobank’s customer segments.
Results
- Contributed to the further development of the Rabobank Mobile Banking app based on the interaction and visual design from the Proof of Concept.
- Launched a spin-off project: the development of a mobile financial dashboard for CFOs of Rabobank International clients.