Develop a strategy that will help us—a globally operating brand in the production and supply of strollers—achieve our own e-commerce revenue growth while respecting existing relationships with retail partners worldwide.
Execution
The foundation
- Thorough analysis: Conducted a comprehensive analysis of market and retail trends, customer behavior, and competitor e-commerce propositions through extensive desk and field research in several local markets globally.
Business and digital transformation
- E-commerce strategy: Developed the global e-commerce strategy, carefully considering existing retail partner relationships. The strategy included key components such as:
- Product portfolio
- Pricing
- Distribution
- Operations
- Global development, implementation, and roll-out plan for local markets
- Business case
- Innovation: Developed a win-win concept where retailers are rewarded for sales that ultimately occur via Bugaboo.com. This also provided direct prospect data for follow-up in the purchase process.
Results
- Immediate approval from the executive board and the supervisory board following the presentation of the proposed strategy.