Help us—KLM Cargo, provider of general and specialized airfreight services—develop a solution that enables our regional teams worldwide to respond more quickly to quote requests. Additionally, we need a solution to improve loading times and reduce aircraft turnaround times.
Execution
Business transformation
- Business analysis: The first step toward implementing a global digital pricing tool was problem analysis, including understanding how many contracts the regional teams were currently losing and what the regional market characteristics were. These insights were gathered through discussions with regional directors and their teams.
- Demo as a workshop foundation: Since not all regional directors were initially in favor of increased transparency, I had a demo developed to show them the potential benefits of the digital pricing tool and to serve as a basis for discussions. The demo convinced those with objections to support the initiative.
- From success to follow-up assignment: This success led to a follow-up project: introducing a bonus/malus procedure for shippers, incentivizing them to deliver the physical cargo they had previously declared to KLM Cargo.
Digital transformation
- Defining functional and technical requirements: Based on the demo, we gathered additional functional, non-functional, and technical requirements.
- Building the pricing tool: Designed the visual and interactive elements, built the tool, and integrated it into the existing ICT infrastructure.
Results
- Increase in the number of successful bids.
- Reduction in the average aircraft turnaround time.