Digital transformation challenge

Digital transformation can be a real headache. It often is, with 70–80% of initiatives failing, according to research by the likes of McKinsey.

Failure, delays, and rising costs. That raises questions:

• Will I manage to stay on budget?
• Can I continue to justify the business case?
• Will that hyper-personalisation be pushed aside again?
• Will downsizing the loyalty program actually deliver the extra revenue I counted in?
• Will customer experience remain an empty promise and what will it mean for our market share?

Yes, it’s complex: a multi-year journey where strategy, IT, people, processes, organizational change, and communication all converge — and collide.

Instant and robust solution

I help you untangle that complexity and take clear, confident steps forward. With a broad and battle-tested skillset, I’m a valuable co-pilot or trusted right hand. Someone who brings clarity, speed, and results. What I bring to the table:

• Immediate value – I hit the ground running.

• Execution power – I make strategy concrete and get it done.

• Deep digital and data experience – across customer-driven and tech-heavy environments.

• Fluent in both business and IT – I connect the dots across functions.

• Operational excellence – process optimisation is part of every transformation.

• Marketing expertise – CRM & loyalty, e-commerce, brand & communication.

• Proven best practices – from 25+ years of hands-on experience.

• A reliable digital transformation playbook – built for impact and scale.

• Experience that delivers – on brand, customer and employee experience promises.

I’m available for consultancy projects, interim leadership, fractional CMO/CDO roles – or a permanent position, as long as it sparks energy.