Digital transformation calls
What keeps you up at night
Digital transformation can be a real headache. And it often is, with 70–80% of initiatives failing, according to research by the likes of McKinsey.
Failure, delays, and rising costs. Will you stay on budget? Can you still justify the business case? Will that hyper-personalisation be pushed aside again? And will downsizing the loyalty program actually deliver the extra revenue you counted on? Will customer experience remain an empty promise and what will it mean for our market share?
Yes, it’s complex: a multi-year journey where strategy, IT, people, processes, organizational change, and communication all converge — and collide.
A good night’s sleep has never been easier.
I’ll admit it: my career path as a marketer is somewhat unconventional. But there’s been a clear common thread — data and technology. I’ve applied both across a wide range of businesses in closely related domains: marketing, CRM & loyalty, brand communication, e-commerce, and (marketing) operations. I’ve developed and refined strategies, successfully implemented marketing technology, and led and improved daily operations.
On top of that, I speak both the language of business and of IT. Exactly the kind of experience you need to truly deliver on customer experience — and drive growth. Reassuring, isn’t it? Having someone (temporarily) by your side or in your team who takes on the heavy lifting and delivers results. Focused. With faster, sustainable impact.
Available for consultancy, interim management, fractional CMO/CDO roles — or a permanent position, when the spark keeps flying.
Your rewards
In execution
- A comprehensive approach.
- Seamless alignment between marketing and IT (MarketingOps).
- A clear, value-driven roadmap.
- Hands-on management of internal and external partners.
- Transparent communication across all levels—from C-suite to operations.
Top-line
- Marketing campaigns that resonate better.
- Loyal customers who are highly engaged, buy more, and more often.
- Higher conversion rates both online and in-store.
- A brand with a consistent customer, employee, and candidate experience.
- Marketing and consumer technology that delivers on promise.
Bottom-line
- Better performance insights (KPIs/OKRs).
- More efficient marketing operations (operational excellence).
- An agile way of working across all business areas.
- Unlocked growth potential for your teams and individual team members.
- Freed up CX/marketing budget from a cleaned-up ICT landscape.
Clients say
I always deliver
quality and results.
Value for money.
What you get
Tangible results. Real value for money. Agility and adaptability. An engaged communicator. Sharp analytical and critical thinking. A natural connector who believes collaboration gets you further—always with empathy for the people behind the work.
Here’s my package deal:
- Immediate value — I hit the ground running.
- An integrated approach — because change often impacts more than one part of the business.
- Cross-functional and cross-cultural leadership.
- Experience navigating complex challenges in politically sensitive, global organizations.
- Unique expertise at the intersection of marketing, operations, data, and technology.
- Fluent in both C-level and IT language.
- Solid handover with a clear action plan at project close.
- Loyalty — no matter the assignment length.
- Go-getter mentality.
- Energy and drive that brings momentum.
Clients I’ve worked with say I consistently deliver quality and results — often beyond expectations. Want extra reassurance? I’m happy to connect you with a reference.