Schiphol - Digital transformation strategie voor additionele omzetstromen en een optimale customer experience in retail


Amsterdam Airport Schiphol’s business unit Passengers, responsible for Parking, Schiphol Plaza and See Buy Fly, was looking for new revenue streams. The BU manager was in need of a strategic plan showing new potential income using the potential of ‘digital’.


Digital as the driver for new revenue streams

In a 2-month assignment, we developed in a team of 3 disruptive business concepts with ‘digital’ as the driver. To the extent possible, we supported each concept with a high-level business case. Some of the concepts we advised were implemented years later, e.g. ordering your tax free products online with a pick-up behind customs. Or separate pick-up of your luggage from home and an iris scan for fast onboarding.


  • Concrete growth plan for Parking, Schiphol Plaza and See Buy Fly showing potential money makers including business case (to the extent possible).
  • A McKinsey team, that delivered boardroom level consultancy, frequently used our findings and advice to process them in their advisory report.


  • Digital disruption
  • Digital transformation
  • Strategic consulting

Operating territory

The Netherlands